POOJA SHAH
UX
UXR
GD
GD
GD
FOR FUN
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Year: 2025
Savannah College of Art & Design
Credits:
Team: Krishnika Kundu & Tanvi Joshi
Professor: B.C. Hwang
The Do Nothing Club is a digital app designed to counter academic burnout by promoting intentional, guilt-free rest. Our mission was to reframe stillness as a powerful, restorative act for overstimulated university students.
We began with extensive secondary research into perfectionism, burnout, and behavioral psychology. This shaped our primary research strategy, which included contextual inquiry, town-watching across key SCAD locations, and in-depth interviews with over 20 students. We also developed cultural probes to uncover the subtle, often overlooked ways students engage with rest. Across these methods, we gathered over 370 data points—revealing patterns of time anxiety, performative productivity, and a deep craving for low-stakes, judgment-free rest.
I led the affinitization process, using affinity mapping to synthesize findings into four distinct personas that directly informed the app’s core features. Through journey mapping, storyboarding, and iterative Crazy 8s sprints, we shaped the app’s functionality around four central “How Might We” questions. I also directed the visual identity of the brand—ensuring it resonated with our audience and remained cohesive throughout the product experience.
As the app evolved, I led interface design and maintained consistency across the design system, integrating emotional nuance into every product decision. I focused on personalization, playful gamification, and visual warmth to create an experience that felt both calming and intentional. Together, my team and I delivered a product grounded in research, shaped by empathy, and refined through multiple rounds of user testing.