POOJA SHAH
UX
UXR
GD
GD
GD
FOR FUN
About
Contact
Year: 2022
Los Angeles, CA
Credits:
Team: Julia Gonzales
E1011 Labs is a Los Angeles based wellness company that is reinventing the space through the lens of technology and CBD. During my tenure here I got the opportunity to creatively lead the company, they wanted to rebrand, something that reflected their cutting edge technology and encompassed the world of CBD & Hemp vibrantly. I also got to work on graphic generation for large scale booths for exhibitions.
WEBSITE DESIGN
Once we established the branding, I led the website rebrand to align with the new wave of aesthetics shaping the E1011 visual language. Our team included the Head of Marketing, Lead Developer, another designer, and myself. While the other designer focused on 3D asset generation, I took ownership of the wireframes and design assets across the site, including an animation featuring the Bored Ape.
VITAL 8 GUMMIES
Vital8, a subsidiary of E1011 Labs, is a line of Delta-8 gummies. The brief was to keep the branding connected to E1011 while giving it a distinct identity—one that captured the “high” experience of the gummies but in a more elevated way, moving away from the cliché “420” aesthetic. I led this project end-to-end, designing the logo and packaging for a set of three, each tailored to represent its flavor.